Principal
Counsel.
Private, one-to-one sessions for founders and C-suite on the decisions that don't belong in a standup: org design, the next hire, the next market, how to run the leadership week. Confidential, and on your agenda.
Who this is for.
Founders, CEOs and C-suite executives carrying decisions they can't put in the shared channel. The call before the board call. The draft of a difficult conversation with a co-founder. The hire where you already know the answer and want someone to pressure-test it. The market entry you're not ready to brief the leadership team on.
Counsel is not therapy, not coaching in the HR sense, and not a board seat. It's a weekly 45 minutes to think out loud with a senior operator whose only stake in the outcome is your clarity.
What a quarter looks like.
- Intake. A 90-minute session to map the live decisions, the standing tensions and the deadlines on the calendar. Nothing leaves the room.
- Weekly sessions. 45 minutes, same day every week, by video or in person in Singapore. You set the agenda the day before.
- Async access. A direct channel for decisions that can't wait a week. A reasonable response time, not a 24/7 hotline.
- Quarterly reset. We re-scope. You renew, step down to the advisory retainer, or stop. No auto-renewal.
What I bring to the room.
- i.Operator history. Chief Growth & Product Officer at Gotrade (YC S19) since June 2025, after advising its CEO from November 2024. Before that, Lead PM for Subscriptions & Retention across APAC and Europe at Delivery Hero / foodpanda, with a core team of 14 and 15+ teams to coordinate.
- ii.Leadership-table context. From 2017 to 2022 at the Singapore Economic Development Board, working on growth and new-business strategy with the C-suites of Singapore's largest groups. Partner at Reforge, featured speaker at Product School, and mentor to 60+ product managers.
- iii.No agenda but yours. Sessions aren't a funnel into a bigger engagement. If a larger piece of work would help, I'll say so once, and it's your call.
What Counsel is not.
× Not this
- A coaching programme built around a framework
- A board seat or an observer seat
- An introduction service for fundraising
- A retained lawyer, therapist or crisis PR firm
✓ This instead
- A confidential room for one
- Weekly 45-minute sessions, on your agenda
- A senior operator who has sat with decisions like yours
- A clean quarterly exit if it's not working
Access.
I keep only a few counsel seats so each one gets real attention. It starts with a private intro call. If the fit is wrong, for either of us, I'll say so on the call and suggest a better alternative.
Request a confidential intro.
I reply within two business days with a time that doesn't need to sit on your shared calendar.
Request the call →