edge notes · the archive
Notes from
the work.
Essays on product, growth, AI, and operating in Asia. No listicles. No engagement bait.
Featured
Recent
essays.
8 essays
ai-native
Replace three workflows with one
agent.
6 min
ai-native
asia gtm
The five SEA market entry mistakes that
kill
funded startups.
6 min
asia gtm
founder craft
Why your consulting engagement
failed.
7 min
founder craft
founder craft
The scope memo is the
product.
4 min
founder craft
asia gtm
Jakarta is not a second market.
3 min
asia gtm
ai-native
You're not hiring AI. You're hiring
judgement.
4 min
ai-native
growth
Activation is a retention problem in disguise.
4 min
growth
fractional leadership
What a fractional CPO
actually
does.
7 min
fractional leadership
01 / Founder Craft
How operators
work.
02 / Asia GTM
How markets
actually work.
03 / AI-Native
What to build,
and why.
04 / Growth & Retention
Numbers that
compound.
05 / Fractional Leadership
Senior hands,
lean model.