Advisory
Retainer.

On-call product and growth judgment, introductions where they help, and a quarterly review. For founders who want a senior operator in their corner without a full engagement.

What's included.

• 01
  A direct channel. Slack or WhatsApp, with a reply within one business day. Draft pricing, a hiring brief, an onboarding flow, a subscription plan change: send it over.
• 02
  Introductions where they help. To people I know personally, and only when the fit is real for both sides. I don't broker deals.
• 03
  Quarterly review. One 90-minute session per quarter. Business review, a look back at the big decisions, and the next quarter's three priorities on a single page.
• 04
  Ad-hoc reviews. A pitch deck, a roadmap, a key hire's scorecard. Bring it, I'll read it, and you'll have comments within two business days.

Who this fits.

Seed-stage founders who want senior product and growth judgment on call without a full retainer. Product and growth leaders who want a sounding board on subscriptions, retention, activation, loyalty or payments, the areas I've led.

Who it doesn't.

If your month looks like a crisis, this isn't the right shape; Principal counsel is closer. If you need someone to do the work, not just pressure-test it, that's Fractional Growth & Product. Advisory is high-signal and low-surface-area, and it works best when the scope stays that way.

How it runs.

1. Fit call. 30 minutes. If the fit is wrong, I'll say so on the call. If it's right, the retainer starts the following Monday.
2. Month one — Onboarding. I read your key numbers and plans, talk to one or two of your people, and write the first quarterly priorities.
3. Then — Cadence. On-call access, introductions and quarterly reviews, month to month. A bigger engagement happens only if a specific project needs it, and only if you ask.